A B2C healthy food e-commerce came to us with a saturated funnel and excessive dependence on already-captured audiences. Growth was blocked and the cost of acquiring new customers was becoming unsustainable.
This healthy food e-commerce was trapped in a structural dependence on its existing audiences. Google Ads and Meta Ads campaigns were only working for people who already knew the brand, with no real capacity to reach new audiences efficiently.
The funnel was saturated and the cost of acquiring new customers was increasingly high. There was no scalable prospecting structure that would allow the business to grow beyond its existing customer base.
O objetivo era escalar as vendas com retorno real, construindo uma estrutura capaz de captar novos clientes de forma consistente and reduce dependence on saturated audiences.
Saturated funnel with strong dependence on existing audiences and remarketing
High and constantly growing new customer acquisition cost
No scalable prospecting structure to reach new audiences
Google Ads campaigns excessively focused on brand search, with no generic traffic acquisition
Creative fatigue in ads with no process for continuous renewal and testing of new creatives
We redesigned the strategy around a single objective: build a scalable prospecting structure. Every decision was made focused on reaching new audiences efficiently, reducing dependence on audiences saturadas.
for remarketing and prospecting to create a structure capable of reaching new audiences efficiently and scalably
with greater focus on generic search to capture traffic from new users outside the existing customer base
with systematic testing of new creatives to combat creative fatigue and maintain performance over time
to invest in building new prospecting audiences, creating the foundation for the record performance of January
with distinct messages and offers for users in prospecting, consideration and reactivation
to track performance by channel, audience and creative, with weekly data-driven adjustments
