For European companies entering the US or American companies expanding to Europe. From market analysis to local execution, with knowledge of both sides of the Atlantic.
Entering a new market is more than translating the website and hiring a local salesperson. The most common mistakes are a poorly defined ICP for the new context, positioning that doesn't resonate culturally and absence of adequate distribution channels.
The difference between Europe and the US in consumer behaviour, buying cycles and competitive dynamics is large enough that a strategy that works on one side can fail completely on the other without adaptation.
ICP from the home market doesn't translate directly to the new market
Positioning and message without cultural resonance in the target market
No knowledge of local channels, partners and dynamics
Established local competition that is poorly mapped
Unknown regulatory and operational requirements
Entry timing and investment poorly sized
We have experience working in both markets. We don't give generic internationalisation strategies. We design a specific entry plan for the business, the sector and the target market.
Detailed mapping of the target market: size, segments, trends, regulation and entry barriers
In-depth analysis of local competition with AI to identify gaps, positioning and differentiation opportunities
Redefinition of the ideal customer profile for the new market and adaptation of the value proposition to the cultural and competitive context
Entry plan with channels, partners, timing and investment, calibrated for the specific market
Adaptation of message, content and commercial materials to the local context with AI
Support in the execution phase to ensure the strategy generates real traction in the new market
Entering a new market requires information that takes months to gather manually. With AI, we accelerate the analysis cycle: more data, faster and with more context to make better decisions.
With a validated product in Europe and planning entry into the American market
Expanding to the European market and needing local adaptation
Entering new geographic markets with a need for a structured entry process
