A B2C e-commerce business in food supplements came to us with stagnant online sales and ROAS consistently below expectations. Media investment kept growing without results following.
This e-commerce was trapped in a cycle of growing media investment without proportional returns. ROAS was consistently below the industry benchmark, and Google Ads and Meta Ads campaigns were not delivering the expected efficiency.
The problem was in the underlying structure: disorganised catalogue, unoptimised product feed, poorly segmented audiences and zero real-time visibility over campaign performance.
The goal was to grow revenue in a sustainable way with real return, without depending on continuous budget increases to mask inefficiencies.
ROAS consistently below the industry benchmark despite growing investment
Disorganised product catalogue with incomplete and inconsistent attributes
Product feed not optimised for Shopping campaigns or organic search
High bounce rate due to low traffic quality and imprecise audience segmentation
No real-time monitoring dashboards with visibility by channel and campaign
We redesigned the strategy around a single principle: optimise profitability and traffic quality. Each sprint had a concrete objective and measurable output, focused on building a solid foundation before scaling.
of Google Ads and Meta Ads to identify budget waste and structural inefficiencies in each campaign
with focus on consistency, relevance and full attribute coverage
with titles, descriptions and attributes aligned with SEO best practices to maximise Shopping and organic search performance
focused on high-value audiences and messages adapted to each stage of the purchase funnel
to systematically raise the conversion rate without increasing operational costs
with rigorous ROAS monitoring by channel and campaign to ensure full visibility over performance
We developed a dynamic pricing system that continuously analyses competitor prices and cross-references that information with business margins, automatically adjusting prices to maximise competitiveness without compromising profitability
