For B2B companies that need to structure their commercial process, increase proposal conversion and create a predictable pipeline. Less intuition, more data and results that repeat.
Many B2B companies have a sales team working but without formal structure. The process depends on each salesperson, leadership has no real visibility and closing forecasts rarely materialise.
The problem is rarely effort. It is the missing system. Without a defined process, clear OKRs and data by funnel stage, commercial growth depends on luck and individual seniority.
Proposal conversion rate below the business potential
Inconsistent qualification process across team members
No visibility over where opportunities are lost in the funnel
Non-existent or misaligned commercial OKRs
Manual and inconsistent follow-up leaving deals on the table
Forecasting based on intuition instead of real pipeline data
We build the commercial process from scratch or reform what already exists. Every intervention is data-driven, focused on creating a system that works regardless of who executes it.
Full diagnosis of the current process, identification of loss points and improvement opportunities at each funnel stage
Commercial objectives aligned with business strategy, with clear KPIs for each pipeline stage
Pipeline structure with phase metrics, leadership dashboards and real-time visibility over each opportunity
Automatic lead prioritisation system with personalised follow-up sequences by profile and stage
Training programmes in qualification, objection handling and closing techniques adapted to the B2B cycle
Sales forecasting system based on historical data and pipeline stages to plan with confidence
AI accelerates the most critical commercial decisions: who to contact first, when to contact and what to say. The result is a team that works more focused and closes more deals in the same time.
With an active commercial team but an informal process and results that are hard to replicate
With long sales cycles and a complex value proposition that benefits from structuring
Scaling the commercial team and needing a replicable process
