We run brand, acquisition and retention against revenue and margin.
We start by looking at what already exists, the brand, the channels, the customer base and the numbers behind them, and we decide where marketing can do the most for the business.
Identity, brand guidelines, campaign and digital design
Launches, events and campaigns that put the brand in front of the right buyers
Planning and daily management on the channels where the buyers are, based on contribution margin
Visibility in search engines and in AI answers, with content written for the buyer
Lifecycle, segmentation, repeat purchase
Landing pages, checkout, forms, the path from click to client
Content planning, production and community management on the channels where your buyers are.
Tracking, attribution, margin by channel and by client
How we manage paid media against CM1, CM2 and CM3, so that growth in sales also shows up in profit.
Every project starts with objectives and metrics agreed with you, whether the work is a brand, a campaign, a website or a retention program.
We report regularly on the results that matter to the business, such as revenue, margin, leads or brand reach, and we record the decisions taken along the way next to the numbers, so it is clear what changed and why.
