Every case presented here represents a concrete intervention with measurable results. Strategy and execution side by side, from diagnosis to impact.
An e-commerce with ROAS below expectations and campaigns without efficient returns. We redesigned the entire structure, from catalogue to feed and from audiences to dashboards, delivering real growth without increasing investment.
The funnel was saturated by an over-reliance on existing audiences. We built a scalable prospecting structure with Google Ads rebalancing and continuous creative renewal.
Sales cycles were long and the commercial approach too generic for the enterprise segment. We implemented an ABM strategy focused on 12 strategic accounts with personalised content.
The commercial team operated without formal structure and leadership made decisions without reliable data. We redesigned the sales funnel, defined OKRs and built a predictable pipeline with phase metrics.
The platform had growing trial users without conversion, high churn in the SME segment and unpredictable scalability. We redesigned onboarding, implemented churn prediction models and built a growth engine.
