Talk to us

Recent Posts

Filter by category:
Dois caminhos para pôr a AI a trabalhar: a equipa opera a ferramenta, ou quem opera o processo entrega o resultado

Buy an AI tool, or hand the process to someone who runs it?

Seis alternativas para um processo repetitivo, com uma delas escolhida depois de medir horas, custo, erros e volume

Hire, outsource or automate: how to decide

Muitos casos de regra passam pelo sistema, e poucos casos de critério sobem para uma pessoa

Rules or judgment: which tasks AI can do without a person deciding

Preço dividido em parte fixa e parte retida até a meta acordada ser atingida

Paying for results: how shared risk works, and where it goes wrong

Custo por unidade ao longo dos meses, com a parte das exceções a diminuir

What a managed process costs, and how per-unit pricing is worked out

GEO vs SEO: shared groundwork, different target, a ranked click versus a named citation

GEO vs SEO: what changes and what stays the same

How to get cited by AI answer engines: answer first, be specific, sign it, structure it

How to get cited by AI answer engines

Generative engine optimization: being named as a trusted source inside an AI-written answer

What is generative engine optimization (GEO)?

AI in marketing workflows: the model does the repetitive first pass, a person keeps the judgment

AI for marketing workflows: where it actually helps

Choosing AI marketing tools by category and by whether each earns its cost

AI tools for growth marketing: how to choose ones worth paying for

Using AI on the content process while a person keeps judgment and specifics, avoiding generic filler

AI for content and SEO without the slop

AI is changing marketing on two fronts: how customers discover you, and how the work gets done

AI for growth marketing

The three-step path to buying AI: paid diagnosis, fixed-scope sprint, operation and evolution

How to buy AI without starting a software project

Request triage: the model structures a free-text request, rules route it, a person decides

How to automate request triage with AI

Document data extraction in two layers: the model extracts fields, deterministic rules validate them

How to automate document data extraction with AI